Work Samples Prepared for:

Hub Group is a leading transportation management company, specializing in intermodal and highway solutions. Meaning they deliver massive amounts of goods all over the United States. Even though they are number two within their category, they lack the name recognition of a company like J.B. Hunt. 160over90 was tasked with providing Hub Group with a cohesive brand refresh in order to increase awareness and perceived value among various B2B audiences. By positioning Hub as the provider that delivers such intangible results as happiness and peace of mind, 160over90 celebrates the scope and magnitude of Hub Group using bold and fun visuals that stand out within the industry (and B2B marketing in general).

This large-scale yield piece doubles as a Dayton admissions lobby art installation. We asked high-performing accepted students how they hope to create change in the world, and their personal statements and ambitions inspired the creation of a custom mural.

160over90 partnered with the German discount supermarket chain Lidl to expand its footprint and penetrate the U.S. market for the first time. Lidl is the #1 grocer in Europe and the 4th largest retailer in the world with more than 10,000 stores throughout 27 countries.

Understanding the dramatic shift in grocery with the introduction of online ordering, delivery meal kit services, and new competition, Lidl knew that it had many challenges going into its U.S. launch. Therefore, they engaged 160over90 to develop a brand platform that translated the company’s already successful European philosophy to its U.S. stakeholders, distributors, and customers.

In order to communicate Lidl’s core value proposition of cheaper goods at a higher quality, we developed a brand platform centered around the idea of “Rethink Grocery™.” We saw an opportunity to view discount grocery differently, and to provide precisely what the American shopper was hungry for: change. Rethink Grocery™ is a call to action for shoppers to stop making the same compromises, to stop overthinking the price/quality equation, and to stop shopping at four different grocery stores to find one great deal. To, put simply, shop at Lidl.

Leading up to their Spring 2017 U.S. brand launch, 160over90 was an integral arm of the business, helping to make crucial decisions that impacted not just the design, but the customer and employee experience. We created everything from the HQ environmental design to shopping bags and employee uniforms to advertising campaign creative.

By 2018, Save A Lot’s perception was at an all-time low. Even though they’d worked for years to improve their overall value proposition, people still saw them as the low-price-low-quality store. 160over90 needed to help them play to their strengths and flip their perception in an era of new leadership and change.

As Americans seek to better the lives of their families and their communities, one of the most overlooked sources of pride is right at the dinner table. People seek empowerment in the simplest of places, and a partner to help improve their communities, one plate at a time.

To show neighborhoods the support they need, we developed a new brand positioning for Save A Lot that was both a promise and a challenge to do better. To launch the “Every Day, Every Way” brand, we built a neighborhood-centric campaign that celebrated local flavors and championed the true meaning of “community.” This lead to us not only building a new brand voice, but redefining the entire identity and experience of Save A Lot stores.