Work Samples Prepared for:
Trenton-Mercer Airport

We began our partnership with the Philadelphia Zoo to develop a web landing page to promote Summer 2019 events/programming, as well as a longer-term initiative to redesign the Zoo’s website. 160over90 established new messaging and a creative look and feel to reshape the Zoo as a cultural entity and a neighborhood of its own within Philadelphia. Our efforts are helping drive visitation, memberships, and donations, as well as increase awareness and support of the Zoo.

160over90 was tapped to relaunch the Air Force Heritage Flight Foundation’s new web presence. With a focus on the rich history of the airplanes and the organization, we are moving the foundation forward and presenting information to a new, younger audience.

Jeff Bezos’ reusable rocket engine company, Blue Origin, approached 160over90 to develop a new brand strategy as well as design a new website that drives awareness around the company’s higher purpose and long-term vision. The new website is easy to update, embodies the brand’s essence, and is flexible to evolve over time as the brand grows—enabling Blue Origin to clearly articulate the benefits of commercial access to space and its ambitious launch plans in the future.

The Friedkin Group is comprised of a consortium of automotive, hospitality, entertainment, golf, and adventure companies. 160over90 partners with the corporate team, as well as the individual companies to create and maintain their web presence. All websites are built on the same CRM platform hosted externally, and can be easily modified and maintained by the individual brands—as well as our content management team.

Hirtle Callaghan wanted to modernize their website and redefine who they are and what they represent. As an organization focused on putting the client first, we rethought the user experience and the content on their website to reposition them as a client-centric organization and as a firm of chief investment officers who think about more than just money. They think about how to maintain family legacies and support the missions of the organizations they serve.

When Goose Island was acquired by AB InBev, their site needed to be redesigned and brought up to corporate standards. Utilizing Google Analytics and other measurement tools, 160over90 audited the site to uncover usage patterns and UX bottlenecks. With our renewed focus on SEO and the user experience, 160over90 built the site on top of a new back-end content management system to allow for quick and easy content updates. We continue to partner with Goose Island to manage and build the site to their specifications. As part of this ongoing work, we audit the site quarterly from both a Google Analytics and user experience perspective.

Following the short-term launch of the Admissions Landing Page, 160over90 worked with Jefferson to launch Phase I of a newly designed .edu in January 2019. The new site redesign included the homepage and all top level navigation sections for admissions, academics, etc. The global navigation, header, and footer persist throughout the website creating a consistent user experience, while a wide variety of components provide each college and department the flexibility to craft a unique look and feel for their content.