Call it what you want—Remote Education, Distance or Distributed Learning. But after months of it this Spring, and loose assurances for a return to a ‘new normal’ in the Fall, more and more students [and their parents] are seriously considering staying close to home for college this year. We helped Mizzou quickly pivot its enrollment media buy to address the trend, canvassing the Show Me state with “Close to Home” messages for prospective students. Wouldn’t you know, if you’re looking for the perfect college fit, you don’t have to look very far. #IChooseMizzou