Digital Enrollment Campaigns
University of New Mexico
Lobo Ready Quiz Microsite
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University of New Mexico: Lobo Ready Quiz
University of New Mexico wanted to provide guidance—and a friendly nudge—to admitted students who hadn’t yet confirmed their enrollment. 160over90 delivered a preparedness quiz that acts as an interactive assessment to gauge students’ familiarity with UNM’s academic offerings, financial aid deadlines, campus culture, athletics, and more.
Jefferson
Student Recruitment Website
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Jefferson: Student Recruitment Microsite
Post-merger, we introduced the new Jefferson directly to prospective students via an award-winning, highly editorialized ‘lookbook’ that took shape in print and digitally. The site invites students to interact with the brand and discover why they belong at Jefferson, while exponentially increasing distribution potential for admissions staff and recruiters.
University of Florida
Admitted Student Microsite
University of Florida: Admitted Student Microsite
To increase yield for University of Florida’s classes of 2020 and 2021, we leaned heavily on the strength of the Gator Nation. Because there’s no better way to show prospective students why it’s so great to be a Florida Gator than to let them hear, first-hand, from some of the 50,000 students who live and breathe UF every day.
This digital platform houses :15 videos made by current students to showcase their defining moments. And, playing to the trend of increasingly customized content, it’s delivered to incoming classes in the form of 13,000 personalized websites. Accepted students are invited to peruse video clips, post social media images with a branded hashtag, and view helpful enrollment tools.